The Light Orchard SME

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Revamp The Light Orchard's website to enhance user experience and visual appeal.
Integrate and update the video on demand (VOD) platform.
Implement an email marketing system for improved communication with subscribers.
Increase monthly VOD subscribers and resolve technical issues.

Outdated website with limited functionality and aesthetic appeal.
Existing VOD platform faced technical issues and user accessibility problems.
Need to create a cohesive brand experience across the website and VOD platform.
Enhancing user engagement and subscriber growth.

The Light Orchard, inspired by Dalton Grant's visit to a peach orchard in Lake Michigan, symbolizes the interconnectedness and importance of life's inspired ideas. The business aims to foster innovative "ah ha" moments, much like an orchard produces fruit, providing a platform for creativity and connection in the yoga and wellness space.

Client

The Light Orchard

Date

Nov 2022

Deliverables

Web Development, Email Marketing, Digital Strategy, VOD Integration

TLO

Solutions

We redesigned The Light Orchard's website, focusing on a visually appealing and user-friendly layout that mirrors the brand's essence of simplicity and interconnectedness. The VOD platform was integrated using Uscreen, ensuring seamless access and functionality. To enhance subscriber engagement, we implemented an email marketing system, allowing for consistent and effective communication with members. The new website and VOD platform were designed to provide easy access to schedules, content, and all things related to The Light Orchard, creating a cohesive and enjoyable user experience.

27130

PEAK DAILY PAGE VIEWS

214

EMAIL LIST GROWTH

1203

IG GROWTH

8842

PEAK USERS

Implementation & Outcomes

The project began with a comprehensive analysis of The Light Orchard's existing website and VOD platform. We then developed a modern, intuitive website design that captured the brand's spirit and facilitated easy navigation. Uscreen was integrated to update the VOD platform, resolving previous technical issues and improving user experience. The email marketing system was set up to provide regular updates and engagement with subscribers.

As a result, The Light Orchard saw a significant increase in monthly VOD subscribers, with a smoother, more enjoyable user experience. Technical issues with the VOD program were eliminated, leading to higher customer satisfaction. The cohesive branding across the website and VOD platform reinforced the business's message and appeal, while the email marketing system ensured effective communication with the growing community. Overall, these enhancements contributed to a more connected and inspired audience, aligning perfectly with The Light Orchard's mission.