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by Arien SmithBrand building is the process of creating awareness and promotion of services or products of a business by using advertising campaigns or through sponsorships. Brand building strategies bring target consumers closer to the brand. They also provide value for them so that they know, feel, and...
by Arien SmithGetting Started with SEO Are you looking to promote your website and boost traffic? SEO is one of the most effective tools for such an undertaking. Let’s quickly explore the SEO basics that you need to know for a successful website promotion exercise. In this article we will discover...
by Arien SmithSocial media has billions of active members, consuming various media products, changing mindsets, and building brand awareness. This makes social media a great marketing tool or platform for small businesses that are just starting out or do-it-yourself businesses. Social media allows for direct...
by Arien SmithThe modern era has brought about exciting new ways to promote brands, products, and ideologies online to the billions of users across the globe. The key to unlocking this virtual world and its benefits lies with having a unique website that establishes your digital presence and enables...
by Arien SmithThe global Covid-19 pandemic has had drastic effects on normal business operations, forcing entities to close up and confine themselves to the indoors. This has left marketers, product developers, service providers, and many others devoid of their profit-making avenues, particularly those that...