Affinity Nightlife SME
- Redesign Affinity Nightlife's website with a focus on hospitality.
- Increase organic traffic to the website.
- Define digital funnels for lead generation.
- Develop multiple websites for different aspects of the business.
- Integrate various digital tools for enhanced functionality.
- Transitioning the brand focus from LA nightlife to corporate and major events.
- Competing in the highly saturated Los Angeles event production market.
- Creating a cohesive online presence that reflects the brand’s prestige and capabilities.
- Ensuring seamless integration of digital tools for improved user experience.
Affinity Nightlife is a premier event production company in Los Angeles, renowned for its high-profile corporate events, star-studded red carpet events, and immersive brand activations. Founded by Adam Glovsky, a hospitality industry veteran, the company excels in creating influential and unforgettable live event experiences, leveraging unrivaled relationships within the Los Angeles entertainment marketing sphere to connect brands with exclusive audiences.
Client
Affinity Nightlife
Date
Jan 2019
Deliverables
Web Development, Digital Strategy
AFFINITY NIGHTLIFE
![](https://abdigital.codes/wp-content/uploads/2024/05/y38sv87kny781-2-e1700621085909.jpg)
Solutions
We initiated a complete redesign of Affinity Nightlife’s website, emphasizing a sophisticated, hospitality-focused aesthetic that aligns with the company’s brand identity. The new website showcases their expertise in corporate and major events, highlighting their technical proficiency and in-house capabilities. To increase organic traffic, we implemented robust SEO strategies, optimized website content, and enhanced the site's performance. We defined digital funnels for lead generation to capture and nurture potential clients effectively. Over the years, we developed over eight websites for Affinity Nightlife, each tailored to specific aspects of their services. Additionally, we integrated various digital tools to streamline operations and improve user experience.
Implementation & Outcomes
The project began with an in-depth analysis of Affinity Nightlife’s brand and market positioning, leading to a comprehensive website redesign. The new site features an intuitive layout, high-quality visuals, and detailed information about their services. SEO strategies were employed to boost organic traffic, resulting in a 213% increase over the years. Digital funnels were meticulously designed to guide visitors through the customer journey, enhancing lead generation and conversion rates.
Our long-term partnership with Affinity Nightlife has seen the creation of over eight specialized websites, each contributing to a cohesive online presence. The integration of digital tools, such as CRM systems and marketing automation platforms, has streamlined operations and improved client engagement. The website redesign and digital strategy have successfully positioned Affinity Nightlife as a leader in corporate and major event production in Los Angeles, driving significant growth and industry recognition.
![](https://abdigital.codes/wp-content/uploads/2024/05/GettyImages-1917667445-768x768-1.jpg)